uni-leipzig-open-access/json/cb.2117

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This article provides a systematic review of the extant research stream thereby revealing how the differences are primarily due to the conceptualization and operationalization of MS. Based on a conceptual revision of MS, we suggest an extended definition of the concept. An extensive overview of empirical findings, together with a holistic presentation of influential factors, offers a foundation for further MS studies conducted in a consumer behavior context, concluding with an extensive research agenda.<\/jats:p>","DOI":"10.1002\/cb.2117","type":"journal-article","created":{"date-parts":[[2022,11,10]],"date-time":"2022-11-10T05:09:42Z","timestamp":1668056982000},"page":"199-216","update-policy":"http:\/\/dx.doi.org\/10.1002\/crossmark_policy","source":"Crossref","is-referenced-by-count":7,"title":["The finitude of life\u2014How mortality salience affects consumer behavior: A review"],"prefix":"10.1002","volume":"22","author":[{"given":"Friederike","family":"Gobrecht","sequence":"first","affiliation":[{"name":"Marketing and Brand Management University of Cologne  Cologne 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