uni-leipzig-open-access/json/JCOM-02-2023-0027

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This article fills the gap by applying the business model concept, an established approach from management theory and practice, to communication units.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>Based on an interdisciplinary literature review, the authors propose the Communication Business Model (CBM) as a new management approach for communications. To this end, pertinent definitions, frameworks and typologies of business models are analyzed and combined with insights from corporate communications literature.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>The CBM outlines the generic architecture of business models for communication departments. Such models describe the basic principles of how such a unit operates, what services and products it provides, how it creates value for an organization and what revenues and resources are allocated.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Research limitations\/implications<\/jats:title><jats:p>The approach stimulates the debate on communication units as objects of observation when researching communication management practices. Further research with appropriate empirical methods is needed to identify and study different types of business models for communications.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The CBM can be used as a management tool to analyze, explain and innovate communication management in organizations. It is a fertile approach for communication practitioners to make the work of their department visible and to position themselves internally and externally.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>Transferring a well-known concept from general management to communication management enriches the value creation debate in theory and practice. It allows communication leaders to align their work with organizational goals and make it accessible to top management and other decision-makers in the organization. It also opens up new avenues for research and education.<\/jats:p><\/jats:sec>","DOI":"10.1108\/jcom-02-2023-0027","type":"journal-article","created":{"date-parts":[[2023,11,6]],"date-time":"2023-11-06T13:32:02Z","timestamp":1699277522000},"source":"Crossref","is-referenced-by-count":0,"title":["Business models for communication departments: a comprehensive approach to analyzing, explaining and innovating communication management in organizations"],"prefix":"10.1108","author":[{"ORCID":"http:\/\/orcid.org\/0000-0002-5539-4663","authenticated-orcid":false,"given":"Ansgar","family":"Zerfass","sequence":"first","affiliation":[]},{"ORCID":"http:\/\/orcid.org\/0000-0002-9063-0203","authenticated-orcid":false,"given":"Jeanne","family":"Link","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2023,11,7]]},"reference":[{"key":"key2023110613314507800_ref001","volume-title":"Business Models. 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