uni-leipzig-open-access/json/CCIJ-03-2022-0035

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The authors show communicators' expectations regarding digitalization, gauge the current level of digitalization across communication departments and agencies and examine the effectiveness of strategic approaches to manage digitalization.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Design\/methodology\/approach<\/jats:title><jats:p>The authors conceptualize the phenomenon of CommTech and propose a framework for studying CommTech's emergence and consequences by combining (1) recent theorizing on digitalization in corporate communications, (2) the concept of digital maturity from information systems research and (3) a socio-technical approach to analyze the development of work systems. The authors apply this framework in a quantitative study (<jats:italic>n<\/jats:italic>\u00a0=\u00a02,664) among communication practitioners from 46 countries.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Findings<\/jats:title><jats:p>While digitalization of both communication activities and the underlying support infrastructure is seen as critically important among communicators, a large fraction of communication departments and agencies are still assessed as digitally immature. Further, data reveal the relevance of different (technology, tasks, structure and people) dimensions of digitalization strategies and the influence of such strategies on the digital maturity of communications.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Practical implications<\/jats:title><jats:p>The framework and empirical instruments developed in this study help practitioners to uncover and evaluate the level of digital maturity of communication departments and agencies. This allows to identify current challenges and future opportunities for improvement.<\/jats:p><\/jats:sec><jats:sec><jats:title content-type=\"abstract-subheading\">Originality\/value<\/jats:title><jats:p>The authors propose a concise definition for the much-debated concept of CommTech and develop a new theoretical framework for understanding CommTech's emergence and consequences in the profession. This empirical work constitutes the first large-scale study on the digital maturity of communication departments and agencies.<\/jats:p><\/jats:sec>","DOI":"10.1108\/ccij-03-2022-0035","type":"journal-article","created":{"date-parts":[[2022,7,18]],"date-time":"2022-07-18T17:01:20Z","timestamp":1658163680000},"page":"274-292","source":"Crossref","is-referenced-by-count":11,"title":["Digitalization in corporate communications: understanding the emergence and consequences of CommTech and digital infrastructure"],"prefix":"10.1108","volume":"28","author":[{"given":"Jana","family":"Brockhaus","sequence":"first","affiliation":[]},{"given":"Alexander","family":"Buhmann","sequence":"additional","affiliation":[]},{"ORCID":"http:\/\/orcid.org\/0000-0002-5539-4663","authenticated-orcid":false,"given":"Ansgar","family":"Zerfass","sequence":"additional","affiliation":[]}],"member":"140","published-online":{"date-parts":[[2022,7,20]]},"reference":[{"issue":"3","key":"key2023032010181204800_ref001","doi-asserted-by":"publisher","first-page":"101774","DOI":"10.1016\/j.pubrev.2019.04.007","article-title":"An Arab perspective on social media: how banks in Kuwait use instagram for public relations","volume":"45","year":"2019","journal-title":"Public Relations Review"},{"issue":"1","key":"key2023032010181204800_ref070","doi-asserted-by":"publisher","first-page":"20","DOI":"10.1016\/j.pubrev.2015.12.001","article-title":"Social media for public relations: lessons from four effective cases","volume":"42","year":"2016","journal-title":"Public Relations Review"},{"key":"key2023032010181204800_ref002","unstructured":"Arthur W. 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