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{"status":"ok","message-type":"work","message-version":"1.0.0","message":{"indexed":{"date-parts":[[2024,1,24]],"date-time":"2024-01-24T06:19:05Z","timestamp":1706077145961},"reference-count":74,"publisher":"Springer Science and Business Media LLC","issue":"2","license":[{"start":{"date-parts":[[2022,10,31]],"date-time":"2022-10-31T00:00:00Z","timestamp":1667174400000},"content-version":"tdm","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"},{"start":{"date-parts":[[2022,10,31]],"date-time":"2022-10-31T00:00:00Z","timestamp":1667174400000},"content-version":"vor","delay-in-days":0,"URL":"https:\/\/creativecommons.org\/licenses\/by\/4.0"}],"funder":[{"DOI":"10.13039\/501100001659","name":"Deutsche Forschungsgemeinschaft","doi-asserted-by":"publisher","award":["SFB 1199","C04"]},{"DOI":"10.13039\/501100008678","name":"Universit\u00e4t Leipzig","doi-asserted-by":"crossref"}],"content-domain":{"domain":["link.springer.com"],"crossmark-restriction":false},"short-container-title":["Agric Hum Values"],"published-print":{"date-parts":[[2023,6]]},"abstract":"<jats:title>Abstract<\/jats:title><jats:p>Over the past decade, investments in agricultural and food technology startups have grown to previously unknown dimensions. Mushrooming agri-food tech startups that promise to solve critical issues in the agri-food system through technological innovation are increasingly perceived as an attractive new investment opportunity for venture capitalists and investors. This paper investigates how digital agri-food technologies are narrated, constructed, and promoted for financial investment. Through qualitative content analysis of agri-food tech industry reports, articles, and commentaries we trace the logic, rationales, and narratives of this most recent investment rush, and reveal its immanent techno-finance fixes. We conceptualize the agri-food imaginaries produced within the agri-food tech discourse as <jats:italic>financialized<\/jats:italic> imaginaries, and argue that they are specifically tailored to construct, incentivize, and legitimize this new agri-food tech space for financial investment. In their attempt to raise money from investors, venture capital firms further fuel this development by discursively creating an \u2018agri-food tech investment rush\u2019\u2014similar to the land and gold rushes of the past. Investments in agri-food tech startups, however, are presented to investors as both a profitable investment opportunity as well as a moral obligation, allowing for food production to cope with neo-malthusian and environmental threats. This paper contributes to our understanding of digitization as a socio-technical project, which includes the active envisioning and promotion of desirable agri-food futures.<\/jats:p>","DOI":"10.1007\/s10460-022-10383-6","type":"journal-article","created":{"date-parts":[[2022,10,31]],"date-time":"2022-10-31T17:04:07Z","timestamp":1667235847000},"page":"475-488","update-policy":"http:\/\/dx.doi.org\/10.1007\/springer_crossmark_policy","source":"Crossref","is-referenced-by-count":7,"title":["Constructing agri-food for finance: startups, venture capital and food future imaginaries"],"prefix":"10.1007","volume":"40","author":[{"ORCID":"http:\/\/orcid.org\/0000-0003-2440-1637","authenticated-orcid":false,"given":"Sarah Ruth","family":"Sippel","sequence":"first","affiliation":[]},{"given":"Moritz","family":"Dolinga","sequence":"additional","affiliation":[]}],"member":"297","published-online":{"date-parts":[[2022,10,31]]},"reference":[{"key":"10383_CR1","unstructured":"AgFunder. 2019, December 5. Investing in Alternative Protein Startups, with AgFunder [Video file]. YouTube. https:\/\/www.youtube.com\/watch?v=ZPZddeNK_Cc. Accessed September 7 2021."},{"key":"10383_CR2","unstructured":"AgFunder. 2020a, August 8. AgFunder GROW Impact Fund Webinar [Video file]. YouTube. https:\/\/www.youtube.com\/watch?v=TSHfrgrMC4I. Accessed September 7 2021."},{"key":"10383_CR3","unstructured":"AgFunder. 2020b, May 12. Invest in a more robust, resilient food system, with AgFunder\u2019s Fund
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