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Code Issues Projects Releases Wiki Activity

Add RTB slides

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Rascat 2021-10-10 20:30:14 +02:00
parent 88cdca9298
commit e8ea55eb35
4 changed files with 80 additions and 5 deletions
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.gitignore vendored Normal file
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node_modules

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praesi_revealJs/images/rtb.png Normal file
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praesi_revealJs/index.html
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</section>
</section>
<!-- RTB -->
<section>
<section>
<h2>Real Time Bidding (RTB)</h2>
</section>
<section data-auto-animate>
<h2>Auktion eines Werbeplatzes</h2>
<section>
<h2>Vokabular</h2>
<ul>
<li>DSP: Demand Side Platform</li>
<li>SSP: Supply Side Platform</li>
</ul>
</section>
<section>
<img src="./images/rtb.png">
</section>
<section>
<h2>Wichtige Organisationen</h2>
<ul>
<li>Internet Advertising Bureau (IAB)</li>
<ul>
<li>OpenRTB</li>
<li>Transparency and Consent Framework (TCF)</li>
</ul>
<li>Google</li>
<ul>
<li>Authorized Buyers Framework</li>
</ul>
</ul>
</section>
<section>
<h2>Bid Request</h2>
<ul>
<li>Request ID</li>
<li>IP Adresse (im Falle von ABF nur die ersten 3 Bytes)</li>
<li>Cookie IDs</li>
<li>User-Agent (Identifiziert den Browser und das Gerät)</li>
<li>Ort</li>
<li>Zeitzone</li>
<li>Systemsprache</li>
<li>Informationen zur Konsumentengruppe</li>
</ul>
</section>
<section>
<h2>IAB Inhaltstaxonomie </h2>
<ul>
<li>Herzkrankheiten</li>
<li>Psychische Gesundheit</li>
<li>Sexuelle Gesundheit</li>
<li>Ansteckende Krankheiten</li>
<li>uvm.</li>
</ul>
</section>
<section>
<h2>Google 'publisher verticals'</h2>
<ul>
<li>Reproductive Health</li>
<li>Substance Abuse</li>
<li>Health Condition</li>
<li>Politics</li>
<li>Ethnis & Identity Groups</li>
<li>uvm.</li>
</ul>
</section>
</section>
<section data-auto-animate>
<h2>Auktion eines Werbeplatzes</h2>
<pre data-id="code-animation">
<img src="images/real-time-bidding.png">
</pre>

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praesi_revealJs/package-lock.json generated
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{
"name": "reveal.js",
"version": "4.1.0",
"version": "4.1.3",
"lockfileVersion": 2,
"requires": true,
"packages": {
"": {
"version": "4.1.0",
"name": "reveal.js",
"version": "4.1.3",
"license": "MIT",
"devDependencies": {
"@babel/core": "^7.14.3",