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Add RTB slides
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4 changed files with 80 additions and 5 deletions
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.gitignore
vendored
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node_modules
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BIN
praesi_revealJs/images/rtb.png
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praesi_revealJs/images/rtb.png
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<img class="fragment fade-down" style="height: 200px" src="images/shutuptakemymoney.gif">
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<img class="fragment fade-down" style="height: 200px" src="images/shutuptakemymoney.gif">
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</section>
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</section>
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</section>
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</section>
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<section data-auto-animate>
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<!-- RTB -->
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<h2>Auktion eines Werbeplatzes</h2>
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<section>
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<section>
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<h2>Real Time Bidding (RTB)</h2>
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</section>
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<section>
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<h2>Vokabular</h2>
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<ul>
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<li>DSP: Demand Side Platform</li>
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<li>SSP: Supply Side Platform</li>
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</ul>
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</section>
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<section>
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<img src="./images/rtb.png">
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</section>
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<section>
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<h2>Wichtige Organisationen</h2>
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<ul>
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<li>Internet Advertising Bureau (IAB)</li>
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<ul>
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<li>OpenRTB</li>
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<li>Transparency and Consent Framework (TCF)</li>
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</ul>
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<li>Google</li>
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<ul>
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<li>Authorized Buyers Framework</li>
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</ul>
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</ul>
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</section>
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<section>
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<h2>Bid Request</h2>
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<ul>
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<li>Request ID</li>
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<li>IP Adresse (im Falle von ABF nur die ersten 3 Bytes)</li>
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<li>Cookie IDs</li>
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<li>User-Agent (Identifiziert den Browser und das Gerät)</li>
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<li>Ort</li>
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<li>Zeitzone</li>
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<li>Systemsprache</li>
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<li>Informationen zur Konsumentengruppe</li>
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</ul>
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</section>
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<section>
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<h2>IAB Inhaltstaxonomie </h2>
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<ul>
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<li>Herzkrankheiten</li>
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<li>Psychische Gesundheit</li>
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<li>Sexuelle Gesundheit</li>
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<li>Ansteckende Krankheiten</li>
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<li>uvm.</li>
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</ul>
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</section>
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<section>
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<h2>Google 'publisher verticals'</h2>
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<ul>
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<li>Reproductive Health</li>
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<li>Substance Abuse</li>
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<li>Health Condition</li>
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<li>Politics</li>
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<li>Ethnis & Identity Groups</li>
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<li>uvm.</li>
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</ul>
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</section>
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</section>
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<section data-auto-animate>
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<h2>Auktion eines Werbeplatzes</h2>
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<pre data-id="code-animation">
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<pre data-id="code-animation">
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<img src="images/real-time-bidding.png">
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<img src="images/real-time-bidding.png">
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</pre>
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</pre>
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5
praesi_revealJs/package-lock.json
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5
praesi_revealJs/package-lock.json
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{
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{
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"name": "reveal.js",
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"name": "reveal.js",
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"version": "4.1.0",
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"version": "4.1.3",
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"lockfileVersion": 2,
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"lockfileVersion": 2,
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"requires": true,
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"requires": true,
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"packages": {
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"packages": {
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"": {
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"": {
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"version": "4.1.0",
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"name": "reveal.js",
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"version": "4.1.3",
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"license": "MIT",
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"license": "MIT",
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"devDependencies": {
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"devDependencies": {
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"@babel/core": "^7.14.3",
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"@babel/core": "^7.14.3",
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