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@ -33,17 +33,14 @@
<li>...</li>
</ul>
</section>
<section style="background-image: url('images/ag-link_logo.png'); background-repeat: no-repeat">
<section style="background-image: url('images/ag-link_logo.png'); background-repeat: no-repeat; background-position: right;">
<h2>Wer sind wir?</h2><br>
<h2>AG-Link</h2><p>
für kritische Informatik an der Uni Leipzig.
</p>
`https://ag-link.xyz/`
Plenum immer Mittwoch Abends 19.00Uhr in XXX
Schreibt uns unter ag-link@riseup.net
<ul>
<li><em>AG Link:</em> AG für kritische Informatik an der Uni Leipzig</li>
<li>Plenum immer Mittwochs 19:00 Uhr</li>
<li>Web: https://ag-link.xyz</li>
<li>Mail: ag-link@riseup.net</li>
</ul>
</section>
<!-- Kapitel 1: Werbetracking -->
@ -137,10 +134,83 @@
<img class="fragment fade-down" style="height: 200px" src="images/shutuptakemymoney.gif">
</section>
</section>
<section data-auto-animate>
<h2>Auktion eines Werbeplatzes</h2>
<!-- RTB -->
<section>
<section>
<h2>Real Time Bidding (RTB)</h2>
</section>
<section>
<h2>Vokabular</h2>
<ul>
<li>DSP: Demand Side Platform</li>
<li>SSP: Supply Side Platform</li>
</ul>
</section>
<section>
<img src="./images/rtb.png">
</section>
<section>
<h2>Wichtige Organisationen</h2>
<ul>
<li>Internet Advertising Bureau (IAB)</li>
<ul>
<li>OpenRTB</li>
<li>Transparency and Consent Framework (TCF)</li>
</ul>
<li>Google</li>
<ul>
<li>Authorized Buyers Framework</li>
</ul>
</ul>
</section>
<section>
<h2>Bid Request</h2>
<ul>
<li>Request ID</li>
<li>IP Adresse (im Falle von ABF nur die ersten 3 Bytes)</li>
<li>Cookie IDs</li>
<li>User-Agent (Identifiziert den Browser und das Gerät)</li>
<li>Ort</li>
<li>Zeitzone</li>
<li>Systemsprache</li>
<li>Informationen zur Konsumentengruppe</li>
</ul>
</section>
<section>
<h2>IAB Inhaltstaxonomie </h2>
<ul>
<li>Herzkrankheiten</li>
<li>Psychische Gesundheit</li>
<li>Sexuelle Gesundheit</li>
<li>Ansteckende Krankheiten</li>
<li>uvm.</li>
</ul>
</section>
<section>
<h2>Google 'publisher verticals'</h2>
<ul>
<li>Reproductive Health</li>
<li>Substance Abuse</li>
<li>Health Condition</li>
<li>Politics</li>
<li>Ethnis & Identity Groups</li>
<li>uvm.</li>
</ul>
</section>
</section>
<section data-auto-animate>
<h2>Auktion eines Werbeplatzes</h2>
<pre data-id="code-animation">
<img src="images/real-time-bidding.png">
</pre>
@ -204,7 +274,7 @@
<img src="./images/blocked-pixel.png"\>
</section>
<section data-markdown>
### Quellen
## Quellen 1/2
* Netzpolitik 2017: https://netzpolitik.org/2017/wahlkampf-in-der-grauzone-die-parteien-das-microtargeting-und-die-transparenz/
* https://www.facebook.com/business/learn/facebook-ads-pixel
* https://targetleaks.de/index
@ -212,6 +282,15 @@
* Schnabel, Patrick (??): Netzwerktechnikk-Fibel
</section>
<section>
<h2>Quellen 2/2</h2>
<ul>
<li><em>Update report into adtech real time bidding</em>; ICO</li>
<li><em>Selling Off Privacy at Auction</em>; Lukasz Olejnik, Minh-Dung Tran, Claude Castelluccia</li>
<li><em>To bid or not to bid? - Measuring the value of privacy in RTB</em>; Lukasz Olejnik, Claude Castelluccia</li>
</ul>
</section>
</div>
</div>